London Fashion Week February 2017 Diary

Another season, another glorious fashion week! I must say that this year my fashion month was quite relaxed – even though my daily schedule was hectic, my past experiences helped me develop better organisational and time management skills (My secret of time management? Plan a few minutes even for the most unexpected circumstances – like that nothing can surprise you and you have a plan to deal with anything that might stay in your way).

London Fashion Week started on the 17th of February and that particular day was a very long one!

Friday started with the 9.30am (yes,indeed, very early!) catwalk Teatum Jones!The layers, fluidity and cuts of the collection were breathtaking!I have spotted a couple of favourite outfits!

Teatum Jones College

The next two big shows of the day were Eudon Choi and Daks where I was invited backstage by the amazing Neville Salon’s team. After having such a lovely time with them backstage during Paris Couture Fashion Week, I was delighted when they invited me to experience London Fashion Week!

//Fresh Hairstyle Trends @Eudon Choi

by Neville Salon//

eudon choi collage

After the Eudon Choi show I ran straight to DAKS which was a celebration of the classic British fashion: flowery trend, blush plink, tweed and beautiful knit layerings. After DAKS I have met with Andrei (@enslucas) and we finally had some lunch/ early dinner before the Paul Costelloe and Joshua Kane shows. The last one finished around 9pm when I had to find ASAP a cab in order to arrive at the first after party of the season – River Island’s gathering at the Serpentine Gallery.

Highlights of the day: Joshua Kane show! It was insane – the catwalk

was presented at the London Palladiumin in front of more than 2000 people!




Dress: Dorothy Perkins / Bag: Launer London/ Coat:Bandits London


Saturday  – 2nd day of LFW

The weekend was fabulous and it started with the sparkly Julien Macdonald show which is and will always be one of my favourite designers showcasing in London. The collection was glamorous and irresistible; after watching his shows I always get a feeling of empowerment and femininity. My second show of the day was J.W.Anderson followed by some backstage time with Neville Salon at the Palmer Harding presentation.

2day LFW


Julien Macdonald/ J.W.Anderson/ House of Holland

Highlights of the day: The colourful prints and layers of the House of Holland collection




Coat: Tara Jarmon / Jeans: River Island / Shirt: Really Wild

Sunday- 3rd day of LFW

Due to the long Saturday night at the Radio Rooftop bar, I have arrived only at the Mulberry show on Sunday which was as fabulous as alway! The British heritage brand’s collection was a ride to the past’s British aristocracy – mohair tights, equestrian touches, the British rose colour paired with extravagant jewellery, some dashing sunglasses and with the iconic Mulberry bags. 



Monday- 4th day   of LFW

Monday started with the Aspinal of London presentation (I completely fell in love with the new collection) and a relaxing afternoon at the Apartment in a great company!



Pants: River Island/ T-shirt: Pinko/ Bag: Aspinal of London/ Trainers: Pretty Ballerinas

Tuesday- 5th day of LFW

Last day of LFW is always relaxed as everyone’s energy level is quite low! I have chosen to wear a lovely flowery printed dress for my last show of my fashion week season – J.JS.Lee.





Boots: Topshop/ Dress: /Bag: Pinko

London Fashion Week was officially over but before going for a long nap, I had one more party to go to! The Warner Music Brit Awards after-party! My partner in crime, Andrei (@enslucas) and I had so much fun leaving the party around 4am…



This was my personal diary from LFW – I hope you enjoyed it as much as I did! Now, its time to go back to “office” work and loads of new exciting projects for SS’17!




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